The biggest challenge for content marketers is getting the right content to the right audience at the right time.
In the past year, the media landscape has shifted from a pure news cycle to a more curated cycle.
This is changing how content is consumed and how brands engage with content.
We’ve seen many of the big content providers pivot their content strategy to focus on curated content and audience engagement.
However, some of the most successful brands continue to prioritize their own content.
This year, I want to share some of these trends and how to be successful with curated content.
A quick recap: The media cycle: The cycle is a series of news articles that are grouped into categories and published on the news aggregator platforms.
The cycle can be categorized as either curated or non-curated.
Curated content: A curated content has a clear purpose and is written in a specific way that makes it easier for the reader to understand.
For example, the title of an article about a brand’s product may have a photo that will help you understand how the product is marketed.
Non-curbed content: Non- curbed content is content that is more about the product itself, rather than specific brands.
Examples of non- curated brands include The Washington Post, Time Warner, The New York Times and others.
In 2018, we saw the introduction of a new category, “curated content,” that was meant to be curated.
The idea was that publishers could craft content based on a user’s needs and interests rather than on a curated list.
We saw the new category in action during the 2018 National Retailers Association conference.
For the first time, a curated content article from The New Yorker was included in the top 10 most read articles in 2017.
This made the article one of the top ten most read in 2018.
Content that is published on non- curated platforms has the ability to be more useful to consumers than content that has been curated and published.
The term “curation” was coined in the late 1970s by the media theorist David K. Bernstein to describe the process of adding more information about a topic to the content that was already there.
Content curation: A content curation is a more targeted approach to curating content.
Content can be curated based on user needs, or the need to promote a specific brand.
In this way, curation takes into account the user’s interests and interests are not necessarily the same as the content’s audience.
In a non- Curated Content article, the content is not curated and the content can be more relevant to a specific audience.
Curation is based on the idea that a content user is a better customer than a content provider.
It is a way for content providers to better serve their audiences.
Non Curated Platforms: Non Curbed platforms offer the possibility of curating a certain type of content.
These platforms are generally more like traditional content platforms that offer aggregated content and a dedicated audience.
For instance, CNN.com has a curated section that is specifically targeted to news organizations.
In some ways, this may sound like a niche, but CNN.tv has a dedicated segment for video content.
Non curbed platforms also provide a way to build and grow your audience.
This may mean adding new features or a whole new audience of subscribers.
For this reason, non-Curated Content content has been a great fit for traditional publishers, such as Time Warner.
Time Warner’s new content is curated based off of a user profile and can be tailored to their needs and needs of the audience.
Content is curated based on what audiences want to see.
Content content is an important piece of content, as it is a form of advertising.
The media landscape is changing as content is increasingly aggregated, non curated, and non-focused.
Curatorial content and non curbed are the best fit for a brand when it comes to content strategy and curating their content.
Key Takeaways: Content curators can make content more relevant.
Curators can also build a dedicated following of users that can help drive traffic to their site and engagement with their content as a whole.
The traditional content landscape is also shifting as content curators build and enhance their audiences through content curating.